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Local SEO

Local SEO positions your business in front of the customers searching for you in your local marketplace.  By leveraging local search engines such as Google, Yahoo!, Bing and others, you can get more customers calling in from your local area.

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Local search engine optimization is the method of raising Google rankings. This is done by implementing a series of tactics in hopes of higher search rankings when a customer does a “near me” search. Businesses rely on local SEO services to get more customers for their business without having to pay for expensive advertising.

 

Google controls a majority of the traffic online and it is the #1 website on Alexa. In fact, if Google de-indexed Amazon from its search engine, Amazon would lose 34% of their traffic. Imagine a large brand like losing 30% of their traffic! Google controls traffic.

"Jean is our go-to SEO guy in a competitive market. He was able to boost our site rankings in the organic listing to the top or near the top for all our requested search terms."

 

Performing Keyword 

Research for Local Searches

Get More Local Customers with SEO
Do you want to get more local customers to visit or call your business? With 64% of Google searches requesting local information, it is very difficult to ignore using local SEO services to earn more valuable clients for your business.

88%

of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy)

86%

of people look up the location of a business on Google Maps.

92%

of searchers will pick businesses on the first page of local search results.

Once we complete our analysis and understand your technical opportunities, we then determine the best SEO keywords for your business to target. If you’ve had local SEO services done before, your website is probably already targeting these keywords. It is likely we will discover some “easy win” keyword opportunities once we generate the report which is a great thing because our local SEO packages often raise your low-hanging-fruit keywords immediately. 

 

Here are some of the key ways we find your local SEO keywords:

Using keyword research tools: Our team will often start by looking at what people are searching for in your area. Using this data, we can compose a list of suggested keywords to improve how often your business matches the search.

 

Using your competitor’s keywords: It is likely that your competitor is ranking for valuable keywords that you also want to target. We start by taking a deep look into what they’re ranking for, how they are ranking, and then we one-up them by creating higher quality content for your business.

 

Asking you what keywords you want to target: The first thing we ask a new client is what keywords they want to target. By understanding your keyword phrases, we can make a recommendation based on the data we generate during our analysis. Your customers and their searching habits are often the greatest resources when it comes to finding local keyword opportunities so ask them how they found you!

We Optimize for the Local Search Engines 

Our team understands the ins and outs of optimizing a business for local search engines without charging the astronomical rates of a larger agency. We accomplish this by focusing time and effort on ranking factors that matter for the individual business. Striving for things like getting more quality reviews, acquiring notable business mentions, and creating effective content for local search visibility, the Analytix Media team tackles your search campaign with pure experience.

 

Our pricing is very simple for our local SEO services. We price our clients on a case-by-case basis determined by the popularity/difficulty of the keywords for which they want to rank in a Google search.  Here’s a breakdown for a better understanding:

  • We charge at an hourly rate for services based on the project.

  • Our hourly time spent is measured based on the population of your target market.

  • To provide affordable local SEO, we use a variety of expert contractors to deliver services.

 

Our average local SEO client spends around $1,500 per month for our SEO packages. We encourage you to contact us today to learn more about pricing for your location and individual goals.   

 

Understanding Our Local SEO Approach

We’re not your average SEO team. We are a handpicked team of specialists who love competing for the big boy terms in every industry. We have an enjoyably aggressive nature in our company culture and we replicate those same efforts with our clients. Here’s an outline of how we approach the scope of work associated with a local SEO service campaign:

 

Reporting & Analysis for Your Campaign

We begin by getting a true understanding of where you are in the local SEO process. We dig deep to thoroughly evaluate where your keywords are currently appearing in the Google search engine. With a good analysis of where your business stands, we can proactively prepare for your campaign. Our reporting is broken down to a few simple measurements to analyze your SEO health:

 

Technical Analysis: This is where we check the health of your website. We look for things such as website speed, usability, tracking, accurate conversion code installation, and other development-related aspects that can benefit local SEO visibility.

 

Competitor Analysis: Our skilled SEO team finds the answers to questions about the competition before diving into any campaign. Who are your main competitors? Why are they ranking at the top of the search engine? What content are they producing and how often? Where are they spending their marketing dollars?

 

Traffic Analysis: We evaluate exactly how visitors are searching for businesses like yours and finding their desired results. Picking the right keywords is a crucial part of our local SEO services. Where are your visitors currently coming from? How many are coming from local organic search? Where are the largest opportunities to get local clients who will buy your services?

Just 3 Steps to Higher Rankings, More Traffic, and More Leads

Schedule a Call

Schedule a call today to take your first step toward getting results online. You'll be talking with a digital marketing expert ready to create a plan for you.

Get Your Plan

We will map out where you are currently, and show you a roadmap to reach your goals using digital marketing. Our firm is focused on creating results for our clients. 

Develop Your Marketing

Once we have a plan in place, the Analytix Media team will implement the changes by creating a scope of work custom to your business. 

What type of results can I expect?


The key performance indicators we look at are organic website traffic and search engine rankings. We will track this each month and report it to you.




How soon should I expect to see results?


It can take up to 2-4 months to get on the first page of search engines. It depends on how competitive your industry is and the keywords we are targeting. Our goal would be to show you monthly increases in your organic traffic and rankings.




How often will I get a report?


You will receive monthly SEO reports from us. However, if you need reports more frequently, please let your SEO specialist know and we can send you a report whenever you need it.




Who will be working in our account?


You will be assigned a dedicated SEO Specialist. This person is trained in search engine optimization and is likely to have experience in helping clients move up the rankings. This person will be your main point of contact. In addition, each SEO specialist reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.




How will you identify keywords for my business?


We will first gain an understanding of your business through a formal questionnaire. From there, we will perform keyword research to identify high traffic keywords that will be valuable for your business. To do this, we use the keyword planning tools that allow us to find keywords related to your business, the competition level, and how many times it is searched each month. Once we conclude our research, we will report to you our findings and recommendations.




How are you going to write blogs for my business?


We will write blogs by first obtaining an understanding of your business. Once we do this, we will develop a blog calendar. This calendar will include topics we will write about. You will be able to approve the blog topics before we write anything and approve it. Once the blog calendar is approved, we will write the blogs and optimize the blogs for SEO. To write the blogs, we will research the topics to write valuable content. Before we post the blog, you will be able to review it to make sure it meets your standards.




Do I have to provide you with content?


No, you do not have to provide us with content. However, if you have content, we are happy to use it. Your social media manager can develop unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.




How will you a competitive analysis?


We will first identify the keywords that we are going to target for your business. Once this has been identified, we will analyze the websites of competitors who are already ranking on the first page of Google. We would use tools that we have to analyze the structure of their websites, and we may be able to apply a similar strategy for your website.




What will you change in my website? Will it be different?


We would change technical things on your website, such as coding, tags, and some of the words to include the keywords you want to rank for. However, we would not change the physical design of your website. All of the changes to your website will be ran by you first so that you are aware of what we are doing to your website.




How long are the contracts?


We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.




Are there any setup fees?


There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary advertising accounts for you.




How long does it take to get started?


If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.




How will you get backlinks for my business?


We will develop backlinks through a combination of 1) outreach to blogs and publications to get your website featured in their content 2) writing engaging blogs and 3) increasing social shares and exposure.





Frequently Asked Questions
 

Social Media Marketing | Social Media Management | SEO | Google Ranking | Facebook Advertising Agency | Lead Generation Agency | Lead Generation | Website Development | Website Design | Review Management | Digital Marketing Agency | PPC Advertising | Paid Per Click Agency | Marketing Agency | Marketing Agency Boston | Marketing Agency Massachusetts |  Marketing Services || Marketing Company | Digital marketing Services in Marlborough | Web Development agency in Massachusetts | Social Media Marketing Agency in Massachusetts | Digital Marketing in Massachusetts |  Top Digital marketing agency in Massachusetts |  Affordable digital marketing |

CONTACT US
(617) 366-9458
471 Hosmer st
Marlborough, MA 01752
jean@analytixmediagroup.com
WHAT WE DO
SITEMAP
A social media management company with a concentration on lead generation and sales. We position our clients for success through social media management services, social media advertising services, website design, and SEO services.
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