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Pay Per Click Advertising

Get guidance on what to do and when for faster optimization of your Google AdWords, Facebook, and Bing campaigns.

What we do

Organic SEO Local SEOWebsite Design | Social MediaPPC 

Get More Traffic from Google Search

Google PPC (Pay Per Click) is a strategy in which you can bid on keywords in the search engines. Google PPC is an exceptional service because:

  • Your SEO might not have kicked in yet

  • Your Local SEO area may be very competitive

  • You want to bid on additional keywords or a competitor's brand name

 

By running Google PPC ads, you can get clicks to your website by paying a small fee per keyword.

How Google Ads

Work for You

Say you’re a lawyer in West Hartford and someone types in “lawyers west Hartford” into Google.

 

With Google PPC ads, your listing appears at the top of the result as a “sponsored ad” and the user clicks on your result.

 

Your business pays for the click and you now have a chance to convert your website visitor into a customer.

Just 3 Steps to Higher Rankings, More Traffic, and More Leads

Schedule a Call

Schedule a call today to take your first step toward getting results online. You'll be talking with a digital marketing expert ready to create a plan for you.

Get Your Plan

We will map out where you are currently, and show you a roadmap to reach your goals using digital marketing. Our firm is focused on creating results for our clients. 

Develop Your Marketing

Once we have a plan in place, the Analytix Media team will implement the changes by creating a scope of work custom to your business. 

What type of results can I expect?


The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.




How much traffic can I expect?


The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.




How many conversions can I expect?


The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time. However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.




Isn't it expensive to advertise on seach engines like google?


It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price. We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you acquire customers at a profitable rate over time.




How long are the contracts?


We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.




Are there any setup fees?


There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary advertising accounts for you.




Who will be working on my account?


You will be assigned a dedicated paid search manager. This person is trained in search engine marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each paid search manager reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.




How will you learn my business?


We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.




How will you create ads that fits my business?


In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before it is published.




Do I have to provide you with content for advertisements?


No, you do not have to provide us with content. However, if you have content, we are happy to use it. Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.




Will you monitor the ad campaign to make sure we do not waste any money?


Yes, your paid search manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign. In addition, your paid search manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.





Frequently Asked Questions
 

A PPC Promise to you

  • Transparent communication 

  • Lowest cost per click per industry standard 

  • Monthly performance reporting 

  • Ongoing campaign optimization 

  • Google certified team of experts 

  • In-house service, never outsourced 

  • No contracts 

  • You set the monthly budget 

  • Google LSA knowledgable 

  • Custom landing pages that convert 

  • Customer support each and every month

CONTACT US
(617) 366-9458
471 Hosmer st
Marlborough, MA 01752
jean@analytixmediagroup.com
WHAT WE DO
SITEMAP
A social media management company with a concentration on lead generation and sales. We position our clients for success through social media management services, social media advertising services, website design, and SEO services.
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